I help authors cut through noise, build loyal readerships, and create long-term author brands using guerrilla book marketing strategies.
500+ authors served•Globally trusted
NEHA RAJ, known to the literary world as The Book Marketing Girl, is on a mission to ensure no great book goes unread. After leaving the corporate world to pursue her love for books, she co-founded Booknerds in 2015, a thriving community of more than 25,000 passionate readers. Recognising that even exceptional authors struggle with visibility, she began helping writers build powerful personal brands through strategic book marketing. A Top 1 per cent creator on Topmate and one of India's leading book marketers, she has coached 500+ authors across the United States, the United Kingdom, India, Australia, and Dubai.
Neha is the founder of Booknerds Author Agency, a bespoke book marketing and branding agency. She has helped 500+ authors globally establish their digital footprint and launch their books successfully.
Co-founded Booknerds in 2015, growing it into India's premier literary community of over 25,000 readers. Awarded the Best Reading Club of India in 2023.
Curated 400+ offline and online literary sessions with authors, publishing professionals, and book influencers.
Pioneering the intersection of literature and technology with cutting-edge products that enhance the reading experience and connect book readers, authors, publishers, creators and communities digitally.
An Author's Guide to Marketing That Actually Works
A zero-fluff, strategic handbook for authors who have finished their manuscripts and want a realistic, chronological roadmap built on coaching 500+ authors worldwide to launch and sustain an engaged readership.
A zero-fluff framework engineered to launch and scale sustainable author brands.
“With Booknerds, there is a genuine passion for promoting books they believe in. It’s not just another initiative; they painstakingly research both the author and the book. Their approach balances creativity and diligence, resulting in fresh, practical plans.”
“Working with Booknerds has been transformative. They didn't just market my books, they helped build my author brand. Their strategies—ranging from creative giveaways to eye-catching reels—are inventive and highly effective.”
“I loved the first call that I had with Neha Ma'am. She listened to me patiently with all the interest, and then gave valuable insights on what would work best for me. So excited to hop on to my book marketing and promotion journey with Booknerds. :)”
“Working with Book Marketing Girl has been a genuinely positive experience. She has a deep understanding of the publishing space and recommends strategies specific to your book rather than relying on one-size-fits-all advice. Her guidance is practical, honest, and actionable.”
“Associating with Booknerds has been a true pleasure. Their professionalism, enthusiasm, and unwavering support have left a lasting impact on my author journey.”
“Booknerds brings absolute professionalism and creativity to author branding. From podcast curation to strategic placements, they went above and beyond to connect my book with the right audience.”
“The team's enthusiasm and strategic book marketing roadmap helped elevate my book's digital footprint. Their podcast interview setup and social media outreach were perfectly tailored to my genre, creating real reader engagement.”
“I appreciate their dedication to helping writers like me succeed in the literary world. I’m excited to begin my book marketing journey with Booknerds, as I know I’m in good hands for promotion and support.”
“Your hard work and dedication are paving a perennial path for your unhindered success. Keep growing and supporting novice writers.”
Join Neha's professional network of publishers, editors, and bestselling authors. Sharing raw metrics, execution checklists, and real branding advice.
1. Post the rejection, not just the release. 2. Don't sell the book, sell the obsession. 3. 1 post, 1 idea, 1 reader. 4. A viral post isn't luck: Story × Hook × Proof.
In 2015, I had a job, a salary, and security — but was deeply miserable. Along with Rohan, I co-founded Booknerds to connect readers and authors. We hosted our first event with 12 people in a tiny café in Dehradun.
I sat through hundreds of calls with authors who’d poured years into writing something beautiful — only to freeze the second it was time to publish. 'Now what?' was the question I heard on repeat.
A real, behind-the-curtains look at writing, manuscript edits, unboxing my first physical copies, and building an author brand from scratch.
The unforgettable moment of unwrapping the very first printed author copies of my book.
A look inside the final manuscript revisions and editing sessions before print production.
10 years and 500+ authors from across the globe later — I finally wrote the book I wish every author had on their desk before their launch.
Key lessons, insights, and common pitfalls to steer clear of when publishing your book.
Schedule a discovery call and I shall transform your author journey
