I'm Neha Raj,Founder of Booknerds Author Agencyand widely known as The Book Marketing Girl.
I help authors cut through noise, build loyal readerships, and create long-term author brands using guerrilla book marketing strategies.
500+ authors served
neha raj
NEHA RAJ, known to the literary world as The Book Marketing Girl, is on a mission to ensure no great book goes unread. After leaving the corporate world to pursue her love for books, she co-founded Booknerds in 2015, a thriving community of more than 25,000 passionate readers. Recognising that even exceptional authors struggle with visibility, she began helping writers build powerful personal brands through strategic book marketing. A Top 1 per cent creator on Topmate and one of India's leading book marketers, she has coached 500+ authors across the United States, the United Kingdom, India, Australia, and Dubai.
Agency Founder
Neha is the founder of Booknerds Author Agency, a bespoke marketing and branding agency. She has helped 500+ authors globally establish their digital footprint and launch their books successfully.
Community Builder
Co-founded Booknerds in 2015, growing it into India's premier literary community of over 25,000 readers. Awarded the Best Reading Club of India in 2023.
Literary Curator
Curated 400+ offline and online literary sessions with authors, publishing professionals, and book influencers.
Entrepreneur
Pioneering the intersection of literature and technology with cutting-edge products that enhance the reading experience and connect book readers, authors, publishers, creators and communities digitally.
I Wrote a Book!
Now What?
An Author's Guide to Marketing That Actually Works
A zero-fluff, strategic handbook for authors who have finished their manuscripts and want a realistic, chronological roadmap — built on coaching 500+ authors worldwide — to launch and sustain an engaged readership.
Featured Authors & Celebrity Sessions
The Book Marketing Girl’s Strategy Pillars
A zero-fluff framework engineered to launch and scale sustainable author brands.
Organic Marketing
Attention to Detail
Deep Research
Sustainable Growth
What authors say about The Book Marketing Girl
Gajra Kottary
Bestselling Author of 'Autumn Blossoms'“With Booknerds, there is a genuine passion for promoting books they believe in. It’s not just another initiative; they painstakingly research both the author and the book. Their approach balances creativity and diligence, resulting in fresh, practical plans.”
Prasad Deshpande
Author of 'Akhand Hind Fauj'“Working with Booknerds has been transformative. They didn't just market my books, they helped build my author brand. Their strategies—ranging from creative giveaways to eye-catching reels—are inventive and highly effective.”
Utkarsh Shukla
Author of 'Uncover the Awesome YOU!'“I loved the first call that I had with Neha Ma'am. She listened to me patiently with all the interest, and then gave valuable insights on what would work best for me. So excited to hop on to my book marketing and promotion journey with Booknerds. :)”
Abhiraj Gupta
Author of 'The Chanakya Playbook'“Working with Book Marketing Girl has been a genuinely positive experience. She has a deep understanding of the publishing space and recommends strategies specific to your book rather than relying on one-size-fits-all advice. Her guidance is practical, honest, and actionable.”
Amol Redij
Author of 'Acathexis: A Detached Void'“Associating with Booknerds has been a true pleasure. Their professionalism, enthusiasm, and unwavering support have left a lasting impact on my author journey.”
Manoj Bhuraria
Author of 'How Our Children Brought Us Up'“Booknerds brings absolute professionalism and creativity to author branding. From podcast curation to strategic placements, they went above and beyond to connect my book with the right audience.”
Prasad Aurangabadkar
Author of 'The Twin Paradox'“The team's enthusiasm and strategic marketing roadmap helped elevate my book's digital footprint. Their podcast interview setup and social media outreach were perfectly tailored to my genre, creating real reader engagement.”
Anuradha Kumar
Author of 'The Hottest Summer in Years'“I appreciate their dedication to helping writers like me succeed in the literary world. I’m excited to begin my book marketing journey with Booknerds, as I know I’m in good hands for promotion and support.”
Gauri Budh
Author of 'When You Know, You Know'“Your hard work and dedication are paving a perennial path for your unhindered success. Keep growing and supporting novice writers.”
Insights & Strategy on LinkedIn
Join Neha's professional network of publishers, editors, and bestselling authors. Sharing raw metrics, execution checklists, and real branding advice.
Behind the Scenes:
The Author Journey
A real, behind-the-curtains look at writing, manuscript edits, unboxing the first physical copies, and building an author brand from scratch.
Author Copies Unboxing
The unforgettable moment of unwrapping the very first printed author copies of the book.
Final Edit Vlog
A look inside the final manuscript revisions and editing sessions before print production.
What Inspired Me to Write This Book?
10 years and 500+ authors from across the globe later — I finally wrote the book I wish every author had on their desk before their launch.
Author Mistakes to Avoid
Key lessons, insights, and common pitfalls to steer clear of when publishing your book.
Writing Desk Chronicles
Daily flow at the author desk — balancing content creation, strategy, and writing.
Launch & Print Prep
Final touches, cover checks, and getting everything ready for the official reader reveal.
Hit me up to elevate your book brand
Schedule a discovery call and I shall transform your author journey