I Wrote a Book!Now What?
An Author's Guide to Marketing That Actually Works — the realistic, chronological roadmap for authors standing at the hardest part of the journey: being read.
Early Praise•From top authors, influencers & publishing veterans
Crafting a Badass Book Marketing Strategy
Action-oriented chapters filled with book launch and organic reach strategies
Building Your Author Brand
In today’s world, a book rarely exists in isolation. To truly stand out, you must consciously build your identity as a creator, not just focus on a single title.
Using Advance Review Copies (ARCs) Effectively
ARC readers act as the first bridge between your book and its audience. They help create early visibility, build trust, and influence how others perceive your book.
Organising Book Club Meetups
Book club meetups remind us that behind every book is a community waiting to connect. When you show up, listen, and engage, you do not just promote your book; you become part of something much larger.
Building a Value-Driven Content Strategy
Readers are far more likely to engage with content that feels useful, relatable, or genuinely interesting on its own. So, instead of always focusing on selling, shift your attention to what you can offer your audience beyond the book.
Growing a Reader Newsletter Community
Explore how to build and use a newsletter to create long-term engagement with your readers.
“You did it. You wrote the book. You finally typed ‘The End’. Now what?”
I Wrote a Book! Now What? is a practical, no-nonsense guide for authors standing at the most confusing crossroads in publishing: the space between finishing a manuscript and building a successful book.
No vague ‘just-go-viral’ advice. No fluff. No empty hype. Just clear, strategic steps — built on coaching 500+ authors worldwide — to launch and sustain an engaged readership.
What Authors, Celebrities & Publishing Leaders Are Saying
Early praise and reviews from bestselling authors, publishing industry pioneers, and book influencers.
“This book illuminates the journey of writers, beyond the written word: pitching, publishing, promoting, hopefully profiting. Well-informed by experience. I’m most impressed. Congrats!”
“After writing my first book, I realised that writing it was the easy part. Marketing was much, much harder. Going on the road, promoting the book, meeting people. And if you were lucky enough, actually having people come to listen and meet you. If you've written a book and are now looking at marketing it, I congratulate you; this is going to be the most exciting and difficult time of your author's process. Having a guide to help you through the marketing process is essential. The best-selling authors aren't the best writers; they are the best 'sellers'. It's time to learn book marketing.”
“Writing the book is the dream. Neha makes sharing it with the world feel exciting and effortless.”
“Having worked closely with books and readers, I’ve seen how often great books go unnoticed. The book I Wrote a Book! Now What? stands out for its practical, well-structured systems that simplify book marketing into clear and executable process. A valuable guide for any author who wants to build real visibility for their work.”
“I've read countless books on book marketing. This one actually made me take notes. Neha speaks like a friend who knows the industry inside out, honest, direct, and genuinely invested in your success as an author.”
“Neha understands what most authors learn too late: writing the book is only half the journey. This is the guide I wish every writer had before launch—clear, practical, and built for real results.”
“Writing is the craft, but Neha teaches you the art of the reach. This is a grounded, beautiful roadmap to finding the readers your heart wrote for. Simple, strategic, and soulful.”
“It is a refreshingly honest guide that every author needs after typing “The End.” What I loved most is how it breaks down book marketing into simple, doable steps without overwhelming you. The 32 chapters feel like a reassuring conversation rather than a rulebook. It respects your individuality while still giving clear direction on how to show up for your book. A practical, warm, & empowering companion for every writer ready to be seen.”
“Most books on book marketing are written for the American market and politely ignored in ours. Neha Raj has written the one that actually understands the Indian author: the price-sensitivity, the family-first launch parties that don't scale, the long, unglamorous work of building a readership from a standing start. Sharp, specific, and overdue.”
“In her latest book, “I Wrote a Book! Now What?” Neha Raj puts all options on the table that every author needs to market their book successfully. Along with great tips and advice, Neha walks us through what she believes are the most important keys to getting a book out there and into the hands of readers. I feel it’s an inspiring read that will empower writers and provide them with the tools and confidence to market their book themselves.”
“Writing is hard, but what comes after having written is much harder. This book is the field guide you’ll need to prevent your hard work from obscurity. I would recommend it to everyone who dreams of ever seeing themselves in print.”
“"I Wrote a Book! Now What?" Is a very clear and easy process to follow for book marketing. You can tell this is written from a lot of professional experience and personal at the same time. Giving you a wide range of book marketing options to suit your project. Any who reads this will take away fresh book marketing ideas.”
“Neha’s wisdom and book marketing knowledge have helped my book, Startups of Bharat, become a bestseller. So, I have no doubt that this will push even more authors to pursue their dreams. I wish her all the success which she truly deserves.”
“Writing a book is a major achievement, but publishing it is not the finish line. I Wrote a Book! Now What? is a practical and comprehensive guide for authors who want to understand what comes next. With its chapter-by-chapter approach, the book makes the often overwhelming world of book marketing easier to understand, from launch planning and social media to newsletters, podcasts, media, bookstores, awards, audiobooks, and speaking opportunities. The real value of this book is that it reminds authors not to stop after the heavy work of writing and publishing. If nobody reads your book, much of the energy behind it is wasted. This book helps authors take the next steps with clarity, structure, and purpose.”
“In a world full of recycled ‘go viral’ clichés and shallow publishing advice, Neha Raj brings rare clarity, honesty and real strategy to the table. I Wrote a Book. Now What? is not just a guide for authors as it’s a grounded, practical companion for anyone trying to navigate the overwhelming world beyond the final draft. Thoughtful, actionable and refreshingly free of fluff, this book deserves a place on every writer’s desk.”
Neha Raj
Read Her Full StoryBehind the Scenes:
The Author Journey
A real, behind-the-curtains look at writing, manuscript edits, unboxing my first physical copies, and building an author brand from scratch.
Author Copies Unboxing
The unforgettable moment of unwrapping the very first printed author copies of my book.
Final Edit Vlog
A look inside the final manuscript revisions and editing sessions before print production.
What Inspired Me to Write This Book?
10 years and 500+ authors from across the globe later — I finally wrote the book I wish every author had on their desk before their launch.
Author Mistakes to Avoid
Key lessons, insights, and common pitfalls to steer clear of when publishing your book.
What Readers & Influencers Are Saying
Real feedback from readers and literary reviewers.
“If you've written a book or dream of writing one, this is the book you should read next.”
Many authors believe their job ends once the manuscript is complete. This book proves that's where the real journey begins.
“You finally typed ‘The End’... now what?”
A raw, actionable breakdown of why book marketing isn't an afterthought — it's the bridge between your manuscript and actual readers.
“I Wrote a Book. What Now? in a Bookstagram world, is the ultimate mentor.”
'I Wrote a Book. What Now?' by Neha Raj aka 'Book Marketing Girl', in a Bookstagram world, is the ultimate mentor. This book is a practical, no-nonsense guide for authors standing at the most confusing crossroads in publishing: the space between finishing a manuscript and building a successful book, particularly in the context of social media, both in defining your target audience and in getting the book to readers strategically and thoughtfully.
As I worked on curating content for this bookstagram, I was immersed in the world of literature but had no idea how the entire book marketing process worked. This book opened my eyes.
It's not a story, but it's more like the journey of an author after the manuscript is sent. It addresses the intersection of book completion and a viable, prominent publication.
The author speaks as an honest, straightforward guide who knows the publishing world from top to bottom and is truly in the business of helping you succeed.
The whole idea is that writing the book is half the battle, mastering the art of reach is the other half that keeps the career alive. A special feature is the philosophy that "a writer doesn't begin a book until a reader ends it." It emphasises the cultivation of real, active communities of readers over vanity numbers or bogus statistics.
The book serves as a strategic guide, with well-structured systems that make marketing a doable process. It thoroughly explores the ways you can use a book marketing agency to build your author brand, handle media relations and reach out to industry experts. It outlines specific agencies and how they can offer you practical insights into your genre.
From writing a social media update to going to a local bookish event, every little thing helps you get closer to your readers. It also gives great information and transparency on vetting agencies in the form of an audit of their portfolio and previous work.
This practical roadmap is for writers who are just starting and seasoned writers alike to generate demand and meaningful visibility. This is a no-nonsense book that every author should read before entering a contract, ensuring the book ultimately ends up in the hands of readers.
Frequently Asked Questions
Everything you need to know about
I Wrote a Book! Now What?
Your book deserves readers.
Get your copy of I Wrote a Book! Now What? and start book marketing with a plan that actually works.