AboutNeha Raj
Helping authors cut through noise and build real readerships.
Author, Entrepreneur, Agency Founder, and Co-founder of Booknerds. Specializing in bespoke book marketing, author branding, and reader amplification since 2015.
My Story
What I Do & My Journey
I help authors cut through the noise. At Booknerds Author Agency, I specialise in guerrilla-style book marketing and author branding strategies that don't just sell books, they build movements. Since 2015, I've guided 500+ authors globally to reach authentic readers and create sustainable literary careers. Every book has a soul. My job is to help it find its readers.
- Specialty: Book Marketing, Author Branding, and Community Building
- Agency: Founder, Booknerds Author Agency (Est. 2023)
- Topmate: Top 1% Mentor & Creator
- Community: Co-founded Booknerds (25,000+ global readers)
- Literature Columnist: Written columns and interviews for The Daily Guardian
- Curated & produced 200+ offline events and 250+ podcasts
- Partnered with top global publishers (Penguin, HarperCollins, Pan Macmillan)
“Learnt the issues authors face in reaching out to readers.”— NEHA RAJ
Future and Current Obsessions
I am working at the intersection of literature and technology with cutting-edge products that enhance the reading experience and connect book readers, authors, publishers, creators and communities digitally.
- Book Creator Economy: Empowering literary creators through digital and offline experiences
- Debut Book: ‘I Wrote a Book! Now What?’ published by Hay House India (2026)
- Mobile App: Mobile App for book lovers launching soon that will transform publishing
My Strategy & Approach
Whether you're launching your debut or reviving your backlist, I craft strategies as unique as your manuscript. Authentic author branding that feels like you, not a marketing template.
- Organic Marketing
- Attention to Detail
- Deep Research
- Sustainable Growth
Beyond Books
When I'm not immersed in author campaigns, you'll find me reading (surprise surprise), travelling, prioritizing fitness, or soaking in life with my husband and daughters in the foothills of the Himalayas.
- Building from the foothills of the Himalayas
- Yoga enthusiast
- Movie and fashion buff
Recognition & Features
ET Edge 40 Under 40 - North
Honoured exceptional individuals who have demonstrated outstanding professional success, leadership, and a commitment to positive change. Award conceptualised by The Economic Times and Times Group
Top Book Marketers of India
Featured by The Himalayan Writing Retreat
Featured on Doordarshan
Issued by Ministry of Skill Development Entrepreneurship and NIESBUD · Jun 2025
Topmate Creator Awards 2024
Nominated in the 'Most Innovative' category • Top 1% Creator
Best Creator Award at Mall of Dehradun Spotlight 2026
Issued by Mall of Dehradun · Mar 2026
Best Reading Club of India Award
Won representing Booknerds — Hyderabad Literature Festival 2023
India's Top 100 Young Leaders Award
Awarded in Delhi, 2017
Panelist — Kunzum Bookselling Reimagined Conference 2023
Speaking on the future of bookselling and reader communities
Debate Judge — Indian Naval Hydrographic Department
Inter-school debate on the occasion of Navy Week
Celebrated Woman Entrepreneur
Featured by Kapsons (International Women's Day 2024), Ahmedabad Mirror & Doordarshan
Chief Guest — Spring Hills School, Dehradun
Invited to inspire young readers and writers
Brand Ambassador — Pacific Mall Dehradun
2017
Featured in the book Dateline Dehradun by Senior Journalist Raj Kanwar
Issued by Book-Dateline Dehradun · Jun 2020
Fig. 01 // ET Edge 40 Under 40 Recognition
Fig. 02 // Best Creator Award 2026
Fig. 03 // Best Reading Club of India AwardLiterature Columns in The Daily Guardian
Neha's literature column — author interviews, industry commentary, and honest takes on India's publishing landscape.
A Decade of Literature
The Origin Story
Established Book Club Community in Dehradun, India
Kickstarted hosting authors
Kickstarted hosting authors from across India
Coordinated Literature Festival
Coordinated North India's largest literature festival in Dehradun, India
Community Library
Established Booknerds Community Library
In-person sessions
Milestone: Completed 150 Booknerds Community Sessions
Creative Team
Booknerds Creative Team Assemble
Booknerds Podcast
Launched Booknerds Podcast which features the best books and authors from across the globe
Booknerds Hindi
Booknerds HINDI platform launched dedicated to Hindi readers on the occasion of Hindi Diwas
Best Reading Club
Booknerds Book Club was awarded as the Best Reading Club of India at the Hyderabad Literature Festival
Booknerds Author Agency Launch
Neha Raj, Co-founder, Booknerds establishes Booknerds Author Agency under the aegis of Booknerds
National Recognition
Co-founders Rohan and Neha Raj Booknerds featured by Doordarshan and Ministry of Skill Development, Govt. of India
BOOKNERDS CREATOR HANGOUT, Delhi
Celebrating the transformative role of book influencers and creators
I Wrote a Book! Now What?
Published my debut book.
Ready to write your next chapter?
Get direct, one-on-one coaching with Neha and map out your strategic book launch.